But don't shed a tear for them. They used their same ingenuity that allowed them to take a plain cup of coffee, sell it for three times more than the other guys, and have lines out the door to figure out a way to get into the energy drink craze.
They're calling the beverages Starbucks Refreshers.The products boast giving the boost that coffee would give using green coffee extract, allowing for the energy coffee provides without the coffee taste. The fruit-flavored drinks are available canned in grocery stores or made especially for you at your local Starbucks.
How do they taste? I had the chance to preview the line last month and found them to be better-tasting than other energy drinks I've tried (and trust me, I've tried most of them) but only by a smidge. But I appreciated the kick of energy without experiencing the jitters that can sometimes occur after drinking similar beverages.
But why take my word for it? Go try one yourself- for free! This Friday, July 13, Starbucks is offering a free tall Refresher from noon until 3 PM. Seems like your lunch break is looking a bit more refreshing.